Here are a few examples of how fragments can actually work to your advantage. That’s because good marketing draws the reader in, quickly relays information using a casual tone and provides emotional resonance–all of which are possible with sentence fragments. Sentence fragments are acceptable to use when your intentions are clear. But that’s not exactly true, as some fragments can relay just as much information as a full sentence but in a shorter amount of time. In school, we’re taught never to write in sentence fragments because they represent incomplete thoughts. Some might think of sentence fragments as incomplete pieces of a larger whole, but they can be quite effective on their own.